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California mountain company



Branding/Project Management



In 1978, Jim Frank founded California Mountain Company (now CMC) to ensure that rescue professionals had specialized equipment for safe and effective rescue operations. Since then, we’ve stayed true to our mission to protect professionals working in high-risk environments by providing trusted life safety equipment and education. Our limited edition California Mountain Company™ heritage line honors our roots and our dedication to those serving the rescue community.



The Logo





Apparel & Insignia Gear





Packaging & illustrations









PHOTO STYLE



Photo: Josh Obers



Photo: Josh Obers



Photo: Josh Obers



Photo: Josh Obers



PRINT AD DESIGN




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Milner Design Lab



Santa Barbara | Ventura | Los Angeles