CMC’s rebrand as more than a rescue company required a new identity that was not dependent on using the word “rescue" in its logo. This presented the opportunity to embrace a new visual identity that accurately reflected the company as it has evolved over the years.

Infinite Red is a design and development app agency that is 100% remote. They brought me in to contribute to their clients branding projects as well as their internal branding needs. From ideation to execution of their trendy swag items, to custom illustrations for their social media posts, below are some of the items I created to help promote the Infinite Brand.

CMC created the most compact and fully featured escape system available. This systems allows firefighters to jump out of a burning building safely using the Levr Escape System to belay them out. The project needed a promotional video, photos, web ads, an interactive landing page, and additional web banners. Below are some of the highlights from the launch.

In 1978, California Mountain Company was founded. Over the years, the company has rebranded as CMC. To honor its roots, in 2016, CMC established a heritage line called California Mountain Company. Drawing inspiration from the company’s history, I utilized hand-drawn typography to highlight its playful roots.

Surfing Magazine was the official magazine for Vans Triple Crown of Surfing and the National Scholastic Surfing Association. I worked with them during the earlier stages of my career where I built layout pages and print ads.

One of my passions is creating eye catching illustrations and layout designs for promotional items. Some of those items include but are not limited to T-shirts & Skate Decks. I work with many vendors around the area to produce high quality promotional items for each of my client’s needs. Please enjoy the following.